Privacy Policy

Last Updated: January 1st, 2026

Introduction

Home Life Services, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services, including SMS marketing, email marketing, appointment reminders, and website tracking tools. By using our services or opting into our communications, you agree to this Privacy Policy and our Terms and Conditions.

Information We Collect

Contact information

We may collect your name, email address, phone number, and mailing address when you submit forms, book appointments, request information, or otherwise provide it to us.

Communications data

If you opt in, we collect your messaging preferences and maintain records of consent and opt out activity related to SMS and email communications.

Usage and device information

We may use cookies, pixels, and analytics tools to collect information about how you use our website. This may include your IP address, browser type, pages visited, and interaction data.

Appointment and service data

If you schedule appointments or use our services, we may collect details associated with those interactions.

How We Use Your Information

We use your information to:

Provide requested services and customer support

Send appointment confirmations and reminders

Send SMS and email communications that you have explicitly consented to receive

Improve our website and marketing performance using analytics

Maintain compliance records related to consent and opt outs

Protect our business and users, including fraud and security monitoring

Cookies and Tracking Technologies

We use cookies and similar technologies to personalize your experience and understand how our website is used. You can control cookies through your browser settings. Some features may not work correctly if cookies are disabled.

How We Share Your Information

We do not sell your personal information. We do not share mobile phone numbers, SMS opt in data, or consent information with third parties or affiliates for marketing or promotional purposes. We may share information only in the following limited circumstances:

Your Privacy Rights

Depending on your state of residence, you may have the right to request access to the personal information we hold about you, to request correction or deletion of that information, and to opt out of the sale or sharing of your personal information. We do not sell your personal information. To exercise any of these rights, contact us using the information below. We will respond as required by applicable law and will not discriminate against you for exercising these rights.

Service providers

We may share information with trusted vendors who help us deliver services, such as SMS and email delivery, customer support tools, scheduling tools, and analytics providers. These providers may only use information to perform services on our behalf.

Legal and safety

We may disclose information if required by law or to protect the rights, safety, and security of Home Life Services, our users, or others.

Business transfers

If Home Life Services is involved in a merger, acquisition, or asset sale, information may be transferred as part of that transaction. Any successor will be required to honor this Privacy Policy.

Advertising and Conversion Measurement

We advertise on third-party platforms, including Meta (Facebook and Instagram). When you interact with our ads, forms, or website, we may share information such as your contact details, the actions you take, and conversion events with Meta and similar advertising platforms to measure ad performance, optimize our campaigns, and reduce irrelevant advertising. These platforms process this information under their own privacy policies

Consent to Be Contacted

By submitting your information through our forms or advertisements, you consent to be contacted by Home Life Services and its agents by telephone call, text message (SMS), and email regarding mortgage protection, final expense, term life, indexed universal life, and other related life insurance products. including an automatic telephone dialing system, prerecorded or artificial voice messages, AI-generated voice, and automated or AI-generated text messages, at the phone number you provide, even if that number is listed on a state or federal Do Not Call registry. Consent is not a condition of purchasing any product or service. Message and data rates may apply. You may revoke this consent at any time by replying STOP to a text message, asking us to stop calling, or contacting us using the information below.

Your Choices

SMS opt out

You can opt out of SMS messages at any time by replying STOP to any message. After you send STOP, we will send a confirmation message and you will no longer receive SMS messages unless you opt back in.

Email opt out

You can unsubscribe from marketing emails by clicking the unsubscribe link in the email.

Access and correction

You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is fully secure, so we cannot guarantee absolute security.
We retain your personal information for as long as necessary to provide our services, maintain consent and compliance records, and comply with our legal obligations, generally up to 10 years after your last interaction with us, unless a longer period is required by law. We maintain an internal do-not-contact list and will honor opt-out requests within the timeframes required by applicable law.

Children’s Privacy

Our services are not intended for children under 13 and we do not knowingly collect personal information from children.

Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a new Last Updated date.